Nasdaq launches new digital assets business

NasdaqSecurities exchange group Nasdaq is the latest company to launch a digital assets business., suggesting that the crypto winter is not holding back the development of new services for the nascent asset class.

Nasdaq Digital Assets will be led by Ira Auerbach, the former global head of crypto prime brokerage Gemini Prime.

He will report to Tal Cohen, executive vice president, North American markets.

The service will initially focus on the custody of crypto tokens but will consider rolling out a crypto trading capability in the future.

“The technology that underpins the digital asset ecosystem has the potential to transform markets over the long-term,” said Adena Friedman, president and CEO of Nasdaq.

“To deliver on that opportunity, our focus will be to provide institutional-grade solutions that bring greater liquidity, integrity, and transparency to support the evolution.”

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