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Fintech develops AI-powered wealth platform

Tifin, AI, artificial intelligence, UK fintech Tifin has launched what it describes as an AI-powered platform for personalised wealth management services.

Wealth managers and financial advisors have been seeking to add more personalisation features to their offerings in order to attract the kind of consumers that are used to digitally-powered personalised functions in the consumer and ecommerce sectors.

However, the wealth and funds markets have remained several steps behind in this regard.

According to Tifin, the platform, called Tifin Wealth, has been developed in response to “the growing demands of today's wired investors and their heightened expectation for frictionless, personalized experiences”.

"Modern personalization is a proven approach to engage users and drive growth outcomes,” said Vinay Nair, Tifin founder and CEO.

“We know this from e-commerce platforms. Tifin Wealth is now bringing this to the world of wealth management.”

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